Our point of view

Things we carry.

MY IDENTITY is for people with more than one answer to “where are you from?” We make graphic T-shirts from the details that stay with you: a route, a ritual, a word, a memory.

Every release begins with an original design and is chosen with care. The result is everyday clothing with a point of view—modern, personal and made to be lived in.

Our collections begin with stories rooted in South Asia and the lives shaped around it. This is a beginning, not a boundary. Future chapters can belong to any identity, place or lived experience—each developed on its own terms and released only when the story feels true.

You do not need to live between cultures to belong here. A design may carry heritage, celebrate a local detail, hold a private memory or simply express who you are now. The invitation stays the same: wear the story that feels like yours.